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Senior UX/CX Designer

For the last 10 years I’ve worked at digital marketing and consulting agencies on collaborative teams. I designed user experiences to help a range of businesses broaden the way they connect with customers and guests.

Employment

Razorfish, Miami

Senior Manager, User Experience Design

Oct. 2021 - Jan. 2023
  • Collaborated as a UX designer in an Agile environment with product managers, designers, brand specialists and marketers, researchers, data specialists and developers to deliver digital products
  • Designed UIs for food & beverage distributor’s online B2B sales and CRM platform for invoicing and tracking.
  • Pitched digital guest experiences for clients in tourism, food & beverage, and retail sectors
  • Supported UX with competitive and heuristic analysis for healthcare client’s digital strategy overhaul
  • Designed wireframes, flows and UI for health monitoring app leveraging AI vocal biomarker technology

Second Story (part of Razorfish), Atlanta

Senior Manager, User Experience Design

Sept. 2018 - Sept. 2021

Senior Experience Designer

Jan. 2014 - Sept. 2018
  • Created award-winning digital interactive experiences and concepts  for cultural & commercial agency clients
  • Led user research in a fast-paced environment with stakeholders and users to uncover opportunities  and requirements
  • Documented analysis and insights through user  journeys, service blueprints, storyboards, wireframes, and prototypes
  • Authored briefs and structured ideation sessions to generate experience concepts from a diverse range of perspectives
  • Collaborated  with business & engineering teams to drive alignment, and delivered innovative solutions that met user needs and business goals
  • Developed and prototyped restaurant digital transformation experience concepts
  • Created research- &  data-driven, physical/digital experience masterplans for corporate HQs, retail and real estate projects

SapientNitro, Atlanta

Associate, User Experience Design

  • Worked with the agency’s mobile special capabilities group on mobile app UX for Florida theme park clients

Education

Georgia Institute of Technology, Atlanta

M.S., Human-Computer Interaction

2011 - 2013

University of Florida, Gainesville

B.S., Journalism | B.A., English

2004 - 2008

Tools

Figma, Sketch, Adobe XD, Zeplin, Adobe Photoshop/ Illustrator, Miro, Trello, Confluence, Notion, JIRA, Salesforce, Microsoft Office, Webflow, remote collaboration tools

Hard Skills

UX Research

Qualitative and quantitative, requirements gathering, interviews, focus groups, surveys, competitive & heuristic analysis, usability testing, workshop design & facilitation

Critical Thinking & Strategy

User-centered design, OOUX/ORCA, creative concepting, storytelling & presentation, strategic positioning, information architecture

UX/CX/UI & Service Design

UI design, wireframes, customer journeys, user flows, task flows, experience maps, service blueprints, spatial flow diagrams, low- and hi-fidelity prototypes

Soft Skills

Written & verbal communication, presentation, creative leadership, critical thinking, intrapersonal skills, client relationship management, cross-functional teamwork & collaboration